Know where your ad spend actually works.

CTM connects every customer conversation to the ad source and channel that drove it. Remove the guesswork and get attribution clarity to prove marketing ROI and increase conversions.

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Call Tracking & Marketing Attribution

Connect every call, chat, form-fill, and text to exactly which ad drove it using tracking numbers and dynamic number insertion. Gain full visibility into all your marketing efforts, maximize ad spend, and prove ROI.

Conversation Intelligence Powered by AI

Automate your insights discovery and measure sentiment. Analyze call recordings, transcriptions, and live conversations to surface new insights and uncover what your customers really want. More opportunities, fewer roadblocks.

Lead Workflow Automation & Efficiency

Voice agents and omnichannel tools for both inbound and outbound teams to speed up the sales pipeline and reduce friction for your customers. Customizable softphone, smart lead routing, personalized follow-up triggers, and more.

Agencies, Partners, and Affiliates

White-label options, included sub-accounts, built-in reports, and all the developer tools to make our call tracking solution your own. Our Partner Program includes referral rewards, co-marketing opportunities, and early access to new features.

What Our Customers Are Saying

John Thornton, Black Propeller

“Adding CallTrackingMetrics to our toolkit has not only transformed our business, but we’ve also enjoyed an overall increase in ROI. In fact, since we began utilizing CallTrackingMetrics in 2014, our customer retention has risen by 70 percent.”

Vanessa Rodriguez, Crystal Cruises

“The professional services team was exceptional in activating our partnership very quickly. The process of setting up dynamic numbers insertion and transferring our phone numbers was seamless. We didn’t lose a single call throughout the process, and I always felt I had the support I needed if I had any questions.”

Jason Collar, Viking Pest Control

“The professional services team took care of confirming my set-up was accurate and helped build my account. I would absolutely recommend professional services to a colleague. For anyone with hesitations about working with professional services, set them aside. It’s absolutely worth the investment.”

Industry Awards and Accolades

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Track Calls.
Connect Ads.
Close Pipeline.

Why now, or why this ad? You're asked tough questions, and CTM has clear answers.

A complete call tracking and conversation intelligence platform, CTM connects calls* to your ads, customers to your business, and marketing performance directly to revenue.

Everyday customer conversations become a measurable opportunity for growth. Level-up data and get deeper insights to gain an edge over competitors, nurture leads more effectively, and make smarter business decisions with your own first-party data.

Cut through the marketing buzzwords and get real results (and answers) with CTM.

*forms, texts, and chats, too!

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Enhance Your Digital Strategy,
Your Way

CTM is a complement to your everyday tools and digital strategies. We never put marketers in a box. Instead, we give you the flexibility to optimize and automate through a full suite of integrations with platforms like Google Ads, GA4, Salesforce, HubSpot, and more.