--- title: Modern Keyword Research Playbook | CTM description: [ebook] Step by Step tips to set up your keyword research strategy to improve your SEO efforts. Then, when you're ready, take it to a whole new level. image: https://my.ctm.com/hubfs/measure-seo-success_feature.jpeg --- [(888) 898-0513](tel:888-898-0513) ![CTM Logo](https://www.calltrackingmetrics.com/wp-content/uploads/2026/01/ctm-logo.png) # The Modern Keyword Research Playbook ##### What Most Marketers are Missing with their SEO Strategy [Download Your Copy](https://my.calltrackingmetrics.com/keyword-research-guide?hsLang=en#form) ![keyword-playbook-lp](https://my.ctm.com/hubfs/keyword-playbook-lp.png) blank ## Don't miss out on advanced keyword research techniques. Keywords have had a place in the marketer’s toolbox since digital marketing first began. What was once a way for old-school SEOs to stuff popular words onto a page to trick Google into ranking them higher, is now a refined instrument to inform various marketing communications.  Balancing the art and the science of SEO, and never leaning too far in one direction is how to drive value from keyword research. We've built this playbook to help you do just that, and layer on the techniques your competition might not even know about.  **Just fill out the form on this page to get instant access to the playbook. Learn practical tips and strategies like:** - Keyword research basics and building your initial SEO strategy - Pro tips and examples from our internal strategists - New ways to balance the human element of SEO with the technical ### Download the Playbook ![](https://my.ctm.com/hubfs/icon_star.svg) ### Why is Keyword Research Important? We wouldn't have written this playbook if it wasn't! Learn the benefits of a well defined keyword strategy, including increased traffic, conversions, and revenue. ![](https://my.ctm.com/hubfs/icon_unified-com.svg) ### How do I Choose the Right Keywords? To drive more traffic, you must choose the highest searched keywords. Not so fast! Learn how to spot the right keyword for your specific goals. ![](https://my.ctm.com/hubfs/clean-icon-22_icon_agency-settings.png) ### Are There Tools That Can Help? We outline various tools that will give a unique point of view to your keyword research. Some free, some paid, all invaluable to building a comprehensive SEO strategy. ## Industry Awards and Accolades [![SpeechAnalytics_HighestUserAdoption_Mid-Market_Adoption-1](https://my.ctm.com/hs-fs/hubfs/SpeechAnalytics_HighestUserAdoption_Mid-Market_Adoption-1.png?width=868&height=1000&name=SpeechAnalytics_HighestUserAdoption_Mid-Market_Adoption-1.png)](https://www.g2.com/products/calltrackingmetrics/references/switch-to-ctm) [![Champion_calltrackingmetrics (3)](https://my.ctm.com/hs-fs/hubfs/Champion_calltrackingmetrics%20(3).png?width=784&height=1109&name=Champion_calltrackingmetrics%20(3).png)](https://www.softwarereviews.com/categories/conversation-intelligence?entitlement=champion_CallTrackingMetrics_emotional_footprint_awards_2024_conversation_intelligence&utm_campaign=award-emotional-footprint-awards-conversation-intelligence-2024-03-28&utm_medium=referral&utm_source=calltrackingmetrics) [![a073bb62-6155-4889-a0f8-afd6bfd7050f](https://my.ctm.com/hubfs/a073bb62-6155-4889-a0f8-afd6bfd7050f.svg)](https://www.capterra.com/p/152004/Call-tracking-software/) [![InboundCallTracking_Leader_Leader-3](https://my.ctm.com/hs-fs/hubfs/InboundCallTracking_Leader_Leader-3.png?width=868&height=1000&name=InboundCallTracking_Leader_Leader-3.png)](https://www.g2.com/products/calltrackingmetrics/reviews?utm_source=rewards-badge) ## Related Reading: "6 of the Biggest Keyword Research Mistakes to Avoid" Six common keyword research mistakes that can tank your SEO efforts, and what you can do to avoid them.  [Read Now](https://www.calltrackingmetrics.com/blog/marketing/strategy/6-of-the-biggest-keyword-research-mistakes-to-avoid/) - Get Started - [View Pricing](https://www.calltrackingmetrics.com/plans-pricing/) - [View Integrations](https://www.calltrackingmetrics.com/solutions/integrations/) - [Promotions](https://my.calltrackingmetrics.com/promotions?hsLang=en) - [Plan FAQs](https://www.calltrackingmetrics.com/plans-pricing/faqs/) - [Professional Services](https://www.calltrackingmetrics.com/plans-pricing/professional-services/) - [Book a Demo](https://www.calltrackingmetrics.com/get-started/) - Resources - [Smart Route Podcast](https://www.calltrackingmetrics.com/podcast/) - [CTM Blog](https://www.calltrackingmetrics.com/blog/) - [Mobile App](https://www.calltrackingmetrics.com/app/) - [Developer Tools](https://www.calltrackingmetrics.com/solutions/developers/) - [Knowledge Base](https://calltrackingmetrics.zendesk.com/hc/en-us) - [Launchpad Training](https://launchpad.calltrackingmetrics.com) - [Partner Ecosystem](https://www.calltrackingmetrics.com/solutions/partner-ecosystem/) - [Partner Directory](https://www.calltrackingmetrics.com/solutions/partnership-ecosystem/partner-directory) - [Site Status](https://status.calltrackingmetrics.com/) - Company - [About Us](https://www.calltrackingmetrics.com/company/) - [Our Culture](https://www.calltrackingmetrics.com/company/our-culture/) - [Contact Us](https://www.calltrackingmetrics.com/contact/) - [Careers](https://www.calltrackingmetrics.com/company/jobs/) - [Our Team](https://www.calltrackingmetrics.com/company/our-team/) - Legal - [Legal](https://www.calltrackingmetrics.com/legal/) - [Terms](https://www.calltrackingmetrics.com/legal/tos/) - [Privacy](https://www.calltrackingmetrics.com/legal/privacy/) - [Security](https://www.calltrackingmetrics.com/security/) ![CTM logo](https://www.calltrackingmetrics.com/wp-content/themes/ctm-2025/img/brand/ctm-logomark-2026-light.svg) © 2010-2026 CallTrackingMetrics, LLC. All rights reserved. CallTrackingMetrics® is a trademark of CallTrackingMetrics, LLC. [![partner or award badge](https://my.ctm.com/hubfs/21972-312_SOC_NonCPA.png)](http://www.aicpa.org/soc4so) [![partner or award badge](https://my.ctm.com/hubfs/2026%20Inc_BestWorkplaces_Medallion%20-%20Standard%20Logo.png)](https://www.inc.com/profile/calltrackingmetrics) [![partner or award badge](https://my.ctm.com/hubfs/lp-images/brand/badge_google-partner.svg)](https://www.google.com/partners/agency?id=2202219874) [![partner or award badge](https://my.ctm.com/hubfs/lp-images/brand/badge_hubspot.svg)](https://www.hubspot.com/?__hstc=157658341.c95619c8d82b607ce3395c5e599e7b4c.1605567159682.1647539211667.1647542328982.930&__hssc=157658341.2.1647542328982&__hsfp=4176485162) [![partner or award badge](https://my.ctm.com/hubfs/lp-images/brand/badge_g2.svg)](https://www.g2.com/products/calltrackingmetrics/reviews?utm_source=review-widget) [![partner or award badge](https://my.ctm.com/hubfs/lp-images/brand/badge_crozdesk.svg)](https://crozdesk.com/customer-service-crm/contact-center-management-software/calltrackingmetrics) [![partner or award badge](https://my.ctm.com/hubfs/lp-images/brand/capterra-rounded_4-6_white.svg)](https://www.capterra.com/reviews/152004/Call-tracking-software?utm_source=vendor&utm_medium=badge&utm_campaign=capterra_reviews_badge) [![partner or award badge](https://my.ctm.com/hubfs/lp-images/brand/badge_sourceforge.svg)](https://sourceforge.net/software/product/CallTrackingMetrics/)